These days it seems like everyone is trying to jump on board the so-called Web 2.0 bandwagon: the idea that all software should be delivered as an advertising-supported service. But there are two good reasons why a desktop application like Kerika is a smarter alternative to using a so-called free Web service:

• When you are on the go, you need to be absolutely, positively sure that your laptop has all of your files, projects, ideas, notes, scribble and sketches – even when you don't have Internet access.
   
  With Kerika you don't have to worry about making local copies of important information each time you go offline, or synching up with the hosting company's server when you return to your office. Just undock your laptop and you are good to go!


• And let's talk about your privacy for a moment. All hosted services companies have automated ways of scanning your emails, your documents – everything that you write down or receive from someone else – so that they can figure out what advertisements they should display. Which is why you find your browser is showing you cheap flights to Tahiti at the same time your team is putting together a a confidential proposal for an airline.
   
  With Kerika's peer-to-peer model you work within a ring of trust consisting of machines and people that you select as part of your team. There isn't any creepy software silently reading all your documents and communications, trying to figure out what delightful advertisements to show you next.

That's why Kerika is not just the smarter alternative to email, it's also the smarter alternative to team sites and the smarter alternative to hosted services.